Only dead fish go with the flow.

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The Meaning of the Visual: On Defining the Field (Editor).

Semiotica 52:3/4 Amsterdam: Mouton, 1985. 240 pp. + 100 plates. The first book to apply semiotics to visual means of expression, communication, and signification. It sets forth principles for applying Peirce’s semiotics to structuring visual statements and generating visual languages.

Semiotica 52:3/4 Amsterdam: Mouton, 1985. 240 pp. + 100 plates.

The first book to apply semiotics to visual means of expression, communication, and signification. It sets forth principles for applying Peirce’s semiotics to structuring visual statements and generating visual languages.


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