Creating Effective Advertising Using Semiotics
Korean edition 2003 (Trans. Song, Kie-in and Baek, Moonhynn). Communication Books:Seoul, 2004. ISBN 89-8499-205-4
Korean edition 2003 (Trans. Song, Kie-in and Baek, Moonhynn).
Communication Books:Seoul, 2004. ISBN 89-8499-205-4
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