More important than "What" and "How" is "Why"?

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Anticipation: A Bridge between Narration and Innovation

(In: A. P. Müller, L. Becker (Eds.), Narrative and Innovation, Management – Culture – Interpretation, Wiesbaden: Springer Fachmedien 2013, 239-263. PDF

(In: A. P. Müller, L. Becker (Eds.), Narrative and Innovation, Management – Culture – Interpretation, Wiesbaden: Springer Fachmedien 2013, 239-263.
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